Customer Analytics Specialist is responsible for helping drive business decisions, measure and improve the effectiveness of marketing activities through data driven insights, models and reports.
Creates and maintains on-going/ad-hoc reports and dashboards that support all marketing units
Provides customer analysis, profiling, segmentation and reveals hidden trends and correlations across customer segments
Gets to new insights in past campaigns data. Uses database queries and advanced data analysis techniques to find patterns on current and past customers’ behaviour
Deep dives into complex data sets in order to understand, define and monitor the KPIs which drive the business
Evaluates campaigns and promotional activities identifying strengths and recommends adjustments necessary to optimize the return on investment and increases campaign success rates
Proactively delivers actionable insights to drive improvements in performance and helps the business hit their strategic objectives
Delivers stand-alone presentations giving insight on commercial challenges requiring complex analysis, presenting results and recommendations
Develops and maintains propensity models to improve campaign targeting
REQUIREMENTS
Bachelor degree in Mathematics, Statistics or other analytical field. Master degree will be considered a plus
3+ years of experience in a similar position
Excellent analytical and problem solving skills with hands-on experience with working on large datasets
Proven experience of data analysis and statistical techniques including customer profiling, segmentation, clustering and predictive modeling
Good knowledge of SQL programming
Good knowledge of data mining/statistical tools such as SPSS Modeler and/or SAS
Proficient in Excel (VBA will be a plus)
Excellent oral and written communication skills in Greek ang English
Comfort and familiarity with the systems and technologies that enable CRM analytics
Ability to present effectively complex information in a range of audiences
BENEFITS
The company offers excellent career opportunities and a competitive compensation package, based on the qualifications of the candidate
Πηγή: e-dimosio.gr
